Monday, January 26, 2009

SoBe

SoBe's packaging design is not only 100% environmentally friendly, but their minimal design look is also eye catching. I like that they use a glass bottle with a metal cap and no plastic at all. The label is painted right on the bottle and it is big enough to be noticed, yet small enough to let you see the thirst quenching beverage inside. That enough to sell the product itself. I also like the logo, typography and design elements. The composition is interesting and balanced in a eye pleasing asymetrical design.

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