Gatorade's new packaging design has a minimal and sophisticated look. I think this is an excellent redesign, because it's bold and simple with a sporty look. Exactly what the beverage was intended to be used for. I am also happy to see that Gatorade is still using clear plastic, which is easier to recycle then pigmented plastic. And while glass is even easier to recycle, it would be unwise to use a glass bottle for a sports drink.Monday, January 26, 2009
Gatorade's New Design
Gatorade's new packaging design has a minimal and sophisticated look. I think this is an excellent redesign, because it's bold and simple with a sporty look. Exactly what the beverage was intended to be used for. I am also happy to see that Gatorade is still using clear plastic, which is easier to recycle then pigmented plastic. And while glass is even easier to recycle, it would be unwise to use a glass bottle for a sports drink.
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